MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and online